Ethical awareness is arguably becoming ever more relevant with the increasing digitalisation of professional practice. Ethical dilemmas are changing in nature, becoming more diverse and more difficult to tackle, also as technologically infused realities give rise to more blurry boundaries. Language professionals, in training for the roles of the…

With artificial intelligence (AI) technologies making significant evolutions over the past few years, there is a growing need for advertising students to get familiarized with the different types of AI technologies and explore and experiment with ways to adapt to such changes. This article illustrates the development and implementation of the…

Multi-componential models of translation competence are widely used in translator training as a yardstick for curricular and syllabus design. These models must be adapted to reflect professional trends, such as the impact of artificial intelligence, and machine translation in particular, on working methods. This paper describes the process of…

The article substantiates the synergistic concept of complex linguistic and rhetorical (L&R) training necessary for the high-quality professional training of a future specialist of any direction and profile of higher school education; the specification is made on the example of a teacher of a foreign language (foreign languages). The…