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Direct linkLam, Chris; Hannah, Mark A. – Business and Professional Communication Quarterly, 2016
This article describes a flipped classroom activity that requires students to integrate research and audience analysis. The activity uses Twitter as a data source. In the activity, students identify a sample, collect customer tweets, and analyze the language of the tweets in an effort to construct knowledge about an audience's values, needs, and…
Descriptors: Audience Analysis, Integrated Activities, Class Activities, Transcripts (Written Records)
McConnell, Beverly – 1977
Project objectives included: the children would increase their grade equivalent (GE) score in reading and math by one or more months GE for each 20 days of attendance; children dominant in Spanish would have a higher mean score in Spanish than norm group children of comparable age after 100 or more days of attendance; the children's bilingual…
Descriptors: Academic Achievement, Bilingual Education, Cultural Awareness, Early Childhood Education
