Resident camps have become year-round facilities, adding activities such as adult conferencing, environmental education programs, and corporate team building to the traditional childrens' summer camp. This has increased camp directors' responsibilities and created new camp positions. Camp directors are increasingly networking with each other and…

Discusses how camps can survive by changing their marketing approach, organizational structure, and programming to meet the needs of the community. Profiles Wyman Center, a residential camp near Saint Louis, Missouri, that has prospered as a result of breaking with tradition and redefining the terms "camp" and "customer." (LP)