Rebranding is a widely utilized practice to change the image of a brand in the minds of the consumer through major or minor changes in both its positioning and aesthetics. Yet, evidence suggests it is not meaningfully covered in many marketing classes. This project provides an innovative, engaging, experiential learning opportunity that can be…

This Needs Assessment Compendium has been developed to provide Rhode Island school districts in the Local Planning and Assessment Process with a means for selecting or developing a needs assessment instrument. This document contains descriptive summaries of 23 approaches that were undertaken by local, state, and commercial agencies throughout the…

Makes a case for the production of printed subject indexes and describes the MICROSPI package, which allows the production of NEPHIS (NEsted PHrase Indexing System) and KWAC (Key Word And Context) indexes on a microcomputer. (Author/MBR)

Describes two learning activity packages using printed words on commercial products for teaching children the major decoding skills of phonetic and structural analysis and the major comprehension skill areas of main idea, reading for details, sequence, determining cause and effect, drawing conclusions, and following directions. (Author/CMV)

This document consists of nine issues of the National LOGO Exchange Newsletter (NLX). Each issue contains several articles as well as regular features and departments. The lead articles in this volume are entitled: (1) "Twenty Powerful Ideas" (Molly Watt); (2) "Multiple Turtles without Sprites" (James Hurley); (3)…

This document consists of 27 issues of the National LOGO Exchange Newsletter (NLX) together with cumulative indexes which provide five access points to information in the newsletters: (1) an author index; (2) a book review index; (3) a product and information index; (4) a column index; and (5) a subject index. The alphabetical author index lists…

Outlines basic choices available in on-screen windowing systems which create separate areas or boxes on microcomputer display screens to simplify control of traditional computer applications. Systems described include Visicorp's Visi On, Microsoft Windows, Digital Research's Concurrent DOS, Quarterdeck's DesQ, Structured Systems' Window Master,…

Summaries of research and production activities for "Sesame Street" and "The Electric Company" are provided in this quarterly report, as well as information on the Children's Television Workshop's community education services, public affairs, personnel, and merchandise products. A table indicating foreign countries in which…

These studies examine the dissemination strategies of ten selected educational innovations that illustrate a number of the problems and solutions that have emerged from past experience. In studying the diffusion of these products and programs, facts have been sought about what happened between conceptualization and implementation. The study tries…