Arguably, the ultimate application of evidenced-based communications is translating the research recommendations into a full-fledged media campaign. This article explains the development and implementation of Watch Your Mouth, a campaign based on FrameWorks Institute's research on children's oral health. To date, this innovative campaign has been…

In today's world of restrictive school budgets and increasing property taxes, it is an unfortunate reality that many school districts will be faced with a budget crunch crisis that unenlightened school boards may try to solve by cutting or eliminating funds for music. At the crisis stage, it is often only the effective advocacy of an organized…

Since 2003, The Wallace Foundation has supported a range of initiatives in five cities to develop and test new, coordinated approaches to making high-quality out-of-school time learning opportunities available to more children. While much remains to be learned, we believe a coordinated approach holds considerable promise for building and…

Describes how one teacher fought to keep a school district's family and consumer sciences program alive when it was about to be discontinued. Includes letters written to the district superintendent and the Washington Post explaining the benefits of the program. (JOW)

Branding in the early child care and education marketplace is very similar to branding on the farm. It refers to the specific image the company develops and promotes to make services unique, recognizable, and memorable in the minds of prospects and customers. This article discusses how to establish a niche in a business, develop a brand, and…

The background and function of a Student Opinion Survey Program at the University of Kansas are described, and suggestions for the development and implementation of polling programs are offered. At the University of Kansas, the technical expertise of staff and students was tapped to provide a credible survey program. Departments and other offices…

The column presents three brief articles on mainstreaming. W. Tice presents his view that Public Law 94-142 (the Education for All Handicapped Children Act) has been a disaster for American education. J. Halpert discusses problems in the implementation of P.L. 94-142. One high school's response to the mainstreaming mandate is recounted by P.…

The question of whether or not the mass media can successfully be used as a vehicle for creative social and individual change is discussed and brief descriptions are given of successful and unsuccessful campaigns that attempted to improve public attitudes toward certain health problems. Ten recommendations are made for using the mass media…

Positive public sentiment for physical educators is necessary for better budgets, facilities, curricula, time segments, personnel, equipment, and supplies. Favorable public opinion can be developed through a planned public relations program. Several objectives for such a program are discussed. (DF)

For comprehensive school health education to become a reality, health educators must become competent in influencing politicians and public opinion. This requires health educators to work effectively with print and broadcast journalists. Suggestions are given on planning and implementing press conferences and releases. (IAH)

Virginia's program to build statewide consensus and participation in supported employment for the disabled from boards, service providers, counselors, parents, consumers, and the business community is described. Activities have included establishment of offices of supported employment in key agencies and establishment of five technical assistance…

A case study of Arapahoe Community College's marketing research approach to program planning illustrates a range of techniques for heightening alertness to new markets, exploring rising opportunities, and sometimes, quantifying the attractiveness of alternatives. (Author/MSE)

This paper describes the development and implementation of the public input process at Gallaudet University's Laurent Clerc National Deaf Education Center. It shows how the public input process was applied to one of the Clerc Center's priority areas, the transition from school to postsecondary education and employment. Part 1 of the paper…

The Zero Exposure Project is a public awareness campaign in Hillsborough County, Florida, designed to educate the public on the dangers of combining substance use with pregnancy. The authors describe the process of building the campaign from its original conception and share the challenges and successes of their collaborations with community…

Because health promotion is a relatively new concept in Europe, a study was undertaken to gather information on informal and organized health promoting behavior and programs in Europe. The study attempts, through a review of literature, interviews, and surveys, to clarify the meaning of health promotion in both theory and practice and to identify…