The United States is currently experiencing its most severe measles outbreak in decades, driven in part by parents' belief that vaccines cause autism. That harmful misinformation is contrary to scientific evidence (DeStefano et al. 2013). The CEO of the American Association for the Advancement of Science, the world's largest multidisciplinary…

The author was keen to look at advertising with her online classes, both in Business Enterprise (looking at how businesses operate, target marketing, language used in business etc) and in Creative Writing as she felt that this was a topic which worked in both areas and was an important one due to the huge impact and the big intrusion that…

As part of the effort to reduce cigarette smoking--the single most preventable cause of death in the society--researchers have tried for over half a century to identify effective school-based anti-tobacco education that can discourage tobacco use among children and adolescents. Unfortunately, deaf and hard of hearing young people have been largely…

This study examines how 11 community colleges present and promote their service learning courses via the Internet. Of particular interest to this study are the following features of online presentations: (1) how detailed and developed the Web site is and the extent of the information provided; (2) whether the Web site provides student and faculty…

In response to a statewide economic crisis resulting in a 9% funding cut for Texas community colleges, the presidents of nine Houston area community colleges formed a consortium to pool their resources and aggressively market the colleges. Since 1986, the Gulf Coast Consortium has mounted late-summer television and radio advertising campaigns to…

This paper describes a health education program entitled "Young Consumer" project, financed by the European Union and implemented by the Cyprus Consumer Association between March and June 2004. The aim of the project was to promote a healthy lifestyle among a group of Cypriot primary school pupils (11-12 years old). Participants were…

This article addresses several key ongoing issues in a large urban school district. Literature focuses on what make a large urban school district effective in Human Resource Management. The effectiveness is addressed through recruitment and retention practices. A comparison of the school district with current research is the main approach to the…

This quarterly contains 11 bulletins that profile marketing campaigns for the Job Training Partnership Act (JTPA) that have been implemented successfully in local programs throughout the United States. For each program, the description provides information on the operator, funding, results, time span, background, marketing/public relations…