Cause-Related Marketing (CRM), defined as profit motivated giving, is an effective strategy that can be used to demonstrate to students the "good side" of marketing. This paper outlines an experiential project that allowed students to gain a better understanding of marketing principles while also gaining an appreciation for corporate…

This factsheet, the first in a series on innovation and growth, provides an overview of the benefits of innovation vouchers, and gives some examples of how universities and Local Enterprise Partnerships (LEPs) are including them in their European Structural and Investment Funds (ESIF) strategies. [For the second factsheet in the series,…

Philanthropy provides billions of dollars to schools and educational programs each year. Much of this cash comes from corporate America, who views contributing to education as an important way to give back to the community. While many companies support education directly via equipment, money grants, and professional development, other companies…

Examines the steady extension of the issue purview in the corporate world from micro (company specific) to macro issues. Discusses the Allstate Insurance Company's Forum on Public Issues, established in 1987, which has involved governmental and corporate leaders in dealing with two major issues: AIDS and public education. (KEH)

"During the past 20 years, the skills required to succeed in the economy have changed radically, but the skills taught in most schools have changed very little. As a result of the growing mismatch between the skills of most graduates and the skills required by high-wage employers, a U.S. high school diploma is no longer a ticket to the U.S.…

A project was designed to maintain cooperation, coordination, and service between Ouachita Vocational Technical School (OVTS) in Arkansas and local businesses, industries, government agencies, military, and community-based organizations. Specific objectives were to improve community relations; increase campus involvement/commitment with business,…

This report describes innovative partnerships forged in recent years between U.S. businesses and public schools and between businesses and private, nonprofit employment and training programs for youth. Intended for businesses and youth service providers in school systems and private agencies, this report responds to questions from businesses about…

This document provides case studies, written by the people involved, of the following private sector/public school collaborations: (1) Honeywell; (2) Metropolitan Life Insurance and the American Educator; (3) Burger King Corporation; (4) Murray Bergtraum High School for Business Careers; (5) The Public Education Fund; (6) The Boston Compact; and…

This report examines the critical role that child care plays in the way an increasing number of children are growing, learning, and preparing for school and for life. Chapter one of the report examines the current child care situation in the United States and recommends that the nation: (1) set priorities for the child care system; (2) assist low…

This document consists of five 3-year follow-up reports to a series of technical reports that presented 44 recommendations and 210 suggested activities for improving vocational education and job training in Illinois. Each report has three sections. The executive summary provides background and describes actions taken during 1989, 1990, and 1991 to…

This three-volume report provides a comprehensive picture of the vocational education and training system in Australia, its key policies, initiatives undertaken and achievements during 1999. This publication is composed of volumes 1 and 2. Volume 3 is available separately. Volume 1, National Overview, describes the national vocational education…