Recently there have been greater calls for accountability within higher education, with a particular emphasis on retention and completion. More frequently than not, this accountability manifests itself through state funding formulas in which a percentage of state funds are directed towards performance. This article examines the history and trends…

For many universities around the world, internationalisation means the recruitment of fee-paying international students (so-called export education) for primarily commercial reasons. For UK universities, international (non-European Union) students account for approximately 13% of their annual revenues, making them highly dependent on international…

Relationships are key to the success of everything higher education hopes to accomplish, from recruiting the next class to retaining them, guiding them to graduation, creating successful alumni, and fostering satisfied donors. Creation of those relationships can be engaged and facilitated by the technology, communications tools, and ideas…

Marketing is an essential component of an effective enrollment management plan. The broad mission of a comprehensive community college requires multiple, targeted communications campaigns. Institutional research can contribute to marketing success at all phases of decision making.

Because federal financial aid guidelines stipulate that students must be enrolled in a minimum of 12 credits per semester in order to receive the full amount of aid, many colleges and universities define full-time enrollment as 12 credits per semester. Yet, if a student takes only 12 credits each fall and spring term, it is impossible to complete…

Higher education officials have long been familiar with the concept of "summer melt," where students who have paid a deposit to attend one college or university instead matriculate at a different institution, usually presumed to be of comparable quality. In previous research, drawing on longitudinal data from various urban school…

Despite enrolling almost half of all undergraduate students in the United States, community colleges have struggled for decades with low degree-completion rates. CUNY community colleges struggle with the challenge of low completion rates even when the degree timetable is expanded. According to the CUNY Office of Institutional Research and…

A set of outreach activities implemented by the College of Engineering of the Public University of Navarra, Spain, is described. They represent different initiatives aimed to improve recruitment of young engineers in the difficult context of declining interest in engineering and the educational changes Europe is facing nowadays. The initiatives…

This paper presents the appendix to "Marketing and Student Recruitment Practices for Master's-Level Graduate Programs, 2012" report. Included in this appendix are: (1) Ratings of the primary practices measured in this study, displayed by institution type; (2) The practice of purchasing prospective student names and addresses; (3) Ratings of…

An economically healthy continuing education institution thrives or declines on its ability to offer courses that sufficient numbers of students want to enroll in and do in timely fashion. A key metric associated with this is the percentage of courses offered in any given quarter that are cancelled. Low cancellation rates contribute to…

In Canada, changing demographics and increased competition--as well as social values based on equity--have inspired efforts to increase the postsecondary education (PSE) participation rates of youths from under-represented/under-served groups. Despite its population having the highest level of educational attainment among those of OECD countries,…

Many universities increase their recruiting efforts to reach a larger and more diverse audience. Some universities also extend their reach with cross-border initiatives and seek international students in order to promote enrollment growth and global learning. The economic potential of distance education and academic globalization has attracted…

Since the early 1990s, Canadian registrars, admissions officers and student affairs professionals have traveled to U.S.-based conferences in search of the holy grail of enrollment management, finding it at the AACRAO Annual Meeting, AACRAO Strategic Enrollment Management (SEM) Conference, and other meetings sponsored by Noel-Levitz, SEM Works, the…

Far too many career and technical education schools overlook the opportunity to establish and cultivate real long-term emotional attachment and loyalty with prospective students and their parents. This occurs because of a basic misconception at the school that they are not in control of their own marketing and recruitment process. Community…

Regular participation in out-of-school time activities is associated with benefits for children. However, children cannot reap the benefits of program participation if they do not attend programs in the first place. This brief focuses on ways in which out-of-school time programs can improve the attendance and retention of children and youth in…