Cause-Related Marketing (CRM), defined as profit motivated giving, is an effective strategy that can be used to demonstrate to students the "good side" of marketing. This paper outlines an experiential project that allowed students to gain a better understanding of marketing principles while also gaining an appreciation for corporate…

Community colleges are often viewed as the gateway to higher education as well as institutions that can rapidly prepare students to enter the workforce. Yet, in spite of widespread acclaim for their effectiveness and success, community colleges have done very little to garner volunteer and financial support from their alumni. Admittedly, many…

Strengthened by a healthy year-end finish in 2007, private giving to colleges and universities remained strong in the 2008 fiscal year, according to a report released last week by the Council for Aid to Education. The past few months have battered hopes that this trend will continue, at least in the next couple of years. Colleges brought in an…

The purpose of this article is to identify an issue that impacts individuals and institutions on a seemingly individual basis but collectively affects numerous program participants and their communities. Specifically, this article is about the tension between the need to provide student support service programming with the need to advocate for the…

This article describes the Voluntary Support for Education (VSE) Survey, an instrument created by the Council for Aid to Education. Our objective is to explain VSE's potential value as a tool to inform both institutional and academic research regarding fund-raising activities at community colleges. Of particular interest is how the data available…

Historically Black Colleges and Universities (HBCUs) have received inadequate funding since their inception. This has challenged the development of programs and infrastructure, the adoption of technology, and the recruitment of faculty and students. Yet among HBCUs there are standouts that, despite unequal funding patterns in comparison to…

This article discusses the results of a CASE survey, compiled in April 2009, which was sent to almost 2,800 members who had previously indicated that community relations were part of their professional responsibilities or interests. The survey suggests that the role and practice of community relations in a public institution is somewhat different…

Describes the implementation of a read-a-thon for UNICEF. Addresses the value of young children becoming involved in philanthropy. Urges others to try a read-a-thon or similar projects. (SG)

Experienced fund-raisers identify a variety of nontraditional sources of funds and unconventional approaches to fund-raising, and explore ways of measuring an institution's success with them. (Author/MSE)

An institutional development audit is a comprehensive evaluation of a program, its operations, and its people. Information is analyzed to assess: institutional mission, personnel and organizational structure, financial resources, program management, communication, and overall program effectiveness and efficiency. (MLW)

Traditional teaching and coaching positions have become scarce but the expanding field of sport management has created its own job market, demanding new skills and preparation. Three articles are offered that explore different aspects and possibilities for a sport management career. (DF)

Suggestions for improving alumni association membership recruitment and retention, for raising non-dues income, and for keeping records are made based on Kansas State University's experiences. (MSE)

The experiences of three institutions (Oberlin College, Ohio; University of Nebraska; and St. Christopher's School, Virginia) illustrate how effective a carefully developed marketing scheme for planned giving can be. Staffing, budgets, average funds raised, and average deferred gifts are reported for each. (MSE)

This report reviews the financial history of one successful school health center, Commerce City Community Health Services (CHS), in Commerce City, Colorado. The report reviews the center's 20-year history to provide an example of how often and how notably a center's sources of financial support can change over years of operation. The story of…

Graphics, survey research, and multivariate statistical techniques were applied at a private liberal arts college to help development professionals better understand and predict alumni giving behavior, on both an aggregate and an individual basis. (Author)