Convincing industry to adopt health promotion programs presents problems not generally encountered in the public sector. This article describes a marketing approach for organizations and individuals planning to "sell" health promotion to private firms. (PP)

A review of the literature on employer-based training (EBT) and case studies of 17 exemplary EBT programs (9 of which were Job Training Partnership Act [JTPA] programs) were used to determine best practices in EBT and make recommendations for effective strategies for implementing EBT programs. Some of these strategies included the following: (1)…

The Northeast Texas Workplace Partnership Program developed curriculum and training materials based on the literacy requirements of the workplace for two different industries in northeast Texas--Lone Star Steel Company and Pilgrim's Pride Industries. Three advisory committees were established to involve the community, education, and business and…

A collaborative project involved Collins and Aikman, Inc., Pitt Community College, and the U.S. Department of Education in an effort to improve the literacy level of the company's work force in order to increase productivity. A pretest of about 400 of the company's 513 workers in 1 division uncovered educational needs in reading and mathematics…

Literacy Foundation Memphis, Inc., Memphis City Schools Adult Education, and the Regional Medical Center at Memphis cooperatively implemented an intensive skills enhancement program for employees. The program used an industry immersion model, located on site, with 80 hours of instruction delivered 4 hours per day for 4 weeks on work-release time.…

Literacy Foundation Memphis, Memphis City Schools Adult Education, and Kimberly Clark engaged in a cooperative venture to implement an intensive industry skills enhancement program for employees of Kimberly Clark. The effort continued to develop, refine, and expand the industry immersion model located on site, with 80 hours of instruction…

The River East Alliance for Developmental Studies (READS) provided occupationally based literacy and numeracy instruction, over 18 months, for 451 entry-level workers, supervisors, and floor managers. The participants were employees from four diverse Connecticut manufacturing companies. During the project, 47 classes in reading, mathematics, and…

The Anchorage Workplace Literacy (AWL) program was designed to train adult workers who have inadequate basic skills. The "Skill Books Go to Work" model developed in a previous National Workplace Literacy Program was used and modified as needed for the job-specific environments of nine business partners. Job task analyses were done at the…

Essex Community College (ECC) implemented an onsite workplace literacy program for Martin Marietta (MM) employees with the cooperation of United Auto Workers (UAW) Local 738. Assisted by the working committees with representatives from all phases of the project, ECC and MM staff cooperated to develop a recruitment video, brochures, and…

For the past 4 years, Alpena Community College (ACC) in Michigan has been involved in the Workplace Partnership Project (WPP), a federally funded program which brings basic skills classes into the worksite to help upgrade employees' math, reading, writing, problem-solving, and science knowledge. The college works with partner companies to help…

This report describes the Productivity Training Project (PTP), a partnership between the University of Southern Colorado and Latino Chamber of Commerce (LCC) of Pueblo. The project provided "new economy skills" training to employees of LCC member businesses and basic skills training to the unemployed or underemployed. The report explains…

These three documents (final performance report, evaluation report, methodology guide) are products of a project through which the Career Advancement Center provided workplace literacy services to two industries in Greenville, South Carolina. The final performance report discusses achievement of objectives, specifically employee assessment,…

The Oregon Electronics Worksite Training Program created a system for delivering vocational education and training to individuals employed within the electronics and manufacturing industry in the Portland metropolitan area. The approach selected by Portland Community College was to use interactive video instructional materials in a self-study,…

The 1992 activities in support of the goals described in the Guam State Plan for Adult Education focused on curriculum development and evaluation. Three major programs offered 48 daytime and 101 evening classes for students at 6 sites. The primary components of the adult education instructional programs were adult high school, General Educational…

A literacy partnership demonstration project was conducted by Rocco, Inc., WLR Foods, Inc., the Virginia Poultry Federation, James Madison University, and Massanutten Technical Center. The project focused on enhancing workers' careers by providing literacy training to assist them in remaining employed or advancing in their careers. Led by an…