This document describes a demonstration project in film education, employment training, and research which included an education and employment training program offered to 26 economically disadvantaged youths ranging in age from 14 to 19. For nine months, these students met for four hours each working day to work both on individual personal films,…

Provides examples from six studies to illustrate how the formative research element of the Sesame Workshop production model has been used to create effective educational media in the United States, South Africa, Egypt, and China. Shows how lessons learned from formative studies provide insights into the development of new research methodologies…

This discussion of questions related to the most appropriate role for the computer in undergraduate postsecondary education begins by describing the Educational Testing Service's evaluations of two large-scale funded projects intended to stimulate the incorporation of computer assisted instruction (CAI) into undergraduate instruction--the…

Defining videotex and teletext as the most revolutionary innovations in communication since the invention of movable type, this paper describes The Interactive Videotex Project of public television station KPBS in San Diego, California. Following a brief overview of videotex and teletext technologies, the paper discusses (1) the development of the…

To address the issues of drunk driving and failure to use car restraints among teens and young adults, a 21-month-long media campaign has been developed especially for the 15- to 24-year-old audience to compare the effectiveness of paid advertisements and public service announcements. A formative research approach to message design will be used to…

An undergraduate core course covering the entire range of communication studies was content analyzed, scripted, and audiotaped for broadcast in 20 half-hour segments. The formats of the tapes included interviews, panel discussions, expository lectures, fabled narratives, and radio drama. An evaluation of the audiotaped materials was conducted by…

An evaluation was conducted at Northern Virginia Community College to assess the effectiveness of courses in nursing education presented in two distinctly different styles: the traditional lecture method; and a multimedia approach employing textbooks, audiovisual aids, study guides, and lectures. Using State Board of Nursing Examination Scores as…

This report summarizes the results of a 22-month proof-of-concept demonstration of a class of interactive videodisc systems, which involved the use of an intelligent videodisc in developmental biology instruction at the undergraduate level. The study involved the development of hardware, software, courseware, and instructional strategies for…

"Readalong," a program employing a videotape format to teach vocabulary skills to early childhood learners, was tested in a standard classroom setting by comparing kindergarten, first, and second grade classes using the program with classes using only the conventional materials. At three points during the ten-week series, students were…

"Readalong," a program employing a videotape format to teach vocabulary skills to early childhood learners, was tested in an English-as-a-second-language (ESL) setting by comparing primary and advanced ESL classes using the program with classes using only the conventional teaching materials. Students received a test prior to the…

Based on an extensive look at the trends and directions in San Francisco's New Media industry, this paper examines and evaluates the program at City College and devises recommendations for improving this program. Information was gathered from various industry reports published in San Francisco, interviewed representatives of the New Media…