Current political polarization and competing priorities complicate development of sound education policy. Particularly troubling is the disconnect between research and policy, as decision makers rely more on the work of think tanks and advocacy groups than the knowledge base of the profession. The mismatch between higher education and policy…

This article emphasizes the paramount importance of the human resources function in the school system--specifically, in the implementation of an effective school public relations program and in the quality of leadership given by the administrators and the professional and classified staffs. The article submits that school administrators at every…

This article describes Universal Instructional Design as an inclusive pedagogical model for use in educational programs, whether provided by traditional educational institutions, community-based initiatives, or workplace literacy projects. For the benefit of public relations specialists and classroom educators alike, the article begins with a…

Describes a model designed to assist managers in identifying employees' specific and preferred skills. These skills are broken down into four categories: creators/developers, implementers, managers, and marketers and promoters. Application of the model is discussed, along with ways to utilize preferred skills. (CT)

New York--You Can Read, the state's adult literacy project, was developed to accomplish the following: (1) produce a focused adult literacy public awareness campaign in coordination with national and statewide literacy efforts; (2) increase the public's knowledge of adult illiteracy; (3) improve the promotion and marketing capabilities of local…

This report and reference booklet is designed to provide adult education supervisors, instructors, and General Educational Development (GED) students and alumni with information to establish GED alumni associations as part of the adult basic education program. The final report details the GED Alumni Stretch and Reach project, which was proposed to…

Describes steps taken to recruit Blacks to adopt Black children in foster care. Procedures included establishing an advisory committee, educating the public about adoption, and obtaining the involvement and cooperation of local government and community action organizations. (DB)

Step by step, the designer of this employee-based recruiting tool, a campus speaker's bureau, details its rationale, planning, and implementation at American Telephone and Telegraph. Concludes a speaker program is an invaluable link between a company and students. (Author/TE)

The Greendale (Wisconsin) School District uses sophisticated, two-way communication and marketing strategies to find out community concerns, gain a better understanding of all the groups in the district, create trust, and put constructive criticism to good use. "Relationship" marketing actively seeks out input from both supporters and…

Interscholastic competition is an excellent means for showcasing social studies for students, parents, and the local community. Described is a social studies tournament as designed by one high school. Specifically discussed are tournament divisions, format, content, team selection and composition, instrument preparation and scoring, tournament…

An idea conceived by federal volunteer agency director Thomas Rauken in 1979, the Vietnam Veterans Leadership Program (VVLP) was officially launched in November, 1981. The program was scheduled to be federally funded for three years, and thereafter to be privately funded and operated. The VVLP formed a network of veteran volunteers who…

Discusses the implementation of the OhioLINK (Ohio Library and Information Network) system, an integrated library system linking 23 public and private academic institutions and the Ohio State Library. Topics include a history of OhioLINK; organizational structure; decision-making procedures; public relations strategies; cooperative circulation;…

An Iowa high school's experience with producing a biennial statewide foreign language fair is described. The objectives have been to have students enjoy using their second languages, especially with people to whom they have never spoken before, and to enliven the winter months. Every language teacher and student, as well as others on the staff,…

Students at Clovis (California) Unified School District are benefiting from GoalSHARING, a program growing out of the district's first annual education congress. Hundreds of educators, parents, and community leaders convened to determine better ways to run the schools. Parent teams now initiate changes at district and school levels. (MLH)

Describes how participants interpret the process of implementing flexible access library programs in elementary school settings and how these programs evolve over time. Topics include educational change and reform, communication and public relations, support, adequate resources, professional development, and school climate. (Author/LRW)