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Flannery, Teresa M. – CURRENTS, 2012
This article discusses the story behind American University's brand campaign. Colleagues and peers are asking how American University developed a brand strategy--"KNOW/WONK" campaign that launched in fall 2010--that's original, authentic, and representative of AU's distinctive personality. What they really want to know is how AU got it through the…
Descriptors: Expertise, Higher Education, Leadership, Program Descriptions
Kemball, Mark – CURRENTS, 2009
This article discusses the results of a CASE survey, compiled in April 2009, which was sent to almost 2,800 members who had previously indicated that community relations were part of their professional responsibilities or interests. The survey suggests that the role and practice of community relations in a public institution is somewhat different…
Descriptors: Fund Raising, Universities, Private Colleges, Audiences
Besnoy, Kevin – Gifted Child Today, 2005
An appropriate education is one that identifies students' educational needs and then provides a curriculum that addresses those needs (Benbow & Stanley, 1996). All students, even those identified as gifted, deserve a personalized education. However, many educators outside gifted education believe that "giftedness" is a fancy label and that gifted…
Descriptors: Public Relations, Academically Gifted, Advocacy, Educational Finance
Moore, Edward G. – Currents, 1984
A 10-step approach to detailed planning, organization, and promotion of class reunions is presented. Steps include plan adequate lead time, centralize leadership, develop an overall plan, outline promotional efforts, develop a budget, develop a checklist for the event, structure the reunion weekend, and coordinate the weekend. (MLW)
Descriptors: Alumni, Higher Education, Planning, Program Development
Cunningham, Earl L. – CASE Currents, 1983
Suggestions for producing low-cost promotional materials to attract alumni to alumni programs are provided. Running advertisements in an alumni periodical or promoting all events in one brochure are suggested. Production, paper and printing, and illustrations and photos are discussed. (MLW)
Descriptors: Alumni, Higher Education, Program Descriptions, Program Development
Peer reviewed Peer reviewed
Anderson, James W. – Journalism Educator, 1985
Describes development of a Public Relations Advisory Council composed of practitioners for the purpose of evaluating the public relations program at the University of Florida. (HTH)
Descriptors: Higher Education, Journalism Education, Program Content, Program Development
Gupta, Himanee – Currents, 1985
A survey of schools, colleges, and universities about how they make their award ceremonies memorable is discussed. The best prizes, the best award categories, and the best awards ceremonies are described. (MLW)
Descriptors: Alumni, Awards, Ceremonies, Higher Education
Myers, Judy – Currents, 1984
Planning a college president's inaugural ceremony is discussed. A timeline, an invaluable tool for planning an inauguration, is provided.(MLW)
Descriptors: College Presidents, Higher Education, Planning, Program Development
Maas, Gerald – Journal of Physical Education and Recreation, 1980
Six suggestions are made for initiating, improving, and strengthening intramural and recreational programing in high schools. (JD)
Descriptors: High Schools, Intramural Athletics, Program Development, Public Relations
Topor, Robert S. – Currents, 1985
Ways to create and implement a master marketing plan for college campuses are described. The best marketing plans describe both objectives and methods for all appropriate areas within the institution. (MLW)
Descriptors: College Administration, Higher Education, Institutional Advancement, Marketing
Volkmann, M. Fredric – CASE Currents, 1983
Eight steps to set up a public relations program that is effective and therefore productive are identified: establish a plan, set priorities, propose budgets to coordinate with plans, keep track of progress, control and protect plans, communicate with staff, be accountable, and maintain a positive office environment. (MLW)
Descriptors: Budgeting, Higher Education, Management by Objectives, Needs Assessment
National Community Education Association, Washington, DC. – 1983
Developed for community educators interested in planning activities for National Community Education Day, this packet of materials presents planning ideas and examples of activities undertaken during the first National Community Education Day held in 1982. After messages from the National Community Education Assocation (NCEA) and the American…
Descriptors: Community Colleges, Community Education, Community Schools, Institutional Advancement
Carter, Lindy Keane – Currents, 1988
Many institutions have adopted the guidelines on AIDS in "The General Statement on Institutional Response to AIDS," written by the American Council on Education in cooperation with the American College Health Association. Three steps for developing a campus response include designate campus committee, develop education program, and…
Descriptors: Acquired Immune Deficiency Syndrome, Communication (Thought Transfer), Higher Education, Policy Formation
Coil, Ann – Personnel Journal, 1984
Describes a model designed to assist managers in identifying employees' specific and preferred skills. These skills are broken down into four categories: creators/developers, implementers, managers, and marketers and promoters. Application of the model is discussed, along with ways to utilize preferred skills. (CT)
Descriptors: Creativity, Job Skills, Marketing, Models
Peer reviewed Peer reviewed
Rolloff, Bruce D. – Journal of Physical Education, Recreation & Dance, 1985
Positive public sentiment for physical educators is necessary for better budgets, facilities, curricula, time segments, personnel, equipment, and supplies. Favorable public opinion can be developed through a planned public relations program. Several objectives for such a program are discussed. (DF)
Descriptors: Physical Education, Physical Education Teachers, Program Development, Program Effectiveness
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