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Barcus, F. Earle – 1975
Some 25-1/2 hours of Boston commercial television for children were monitored on a Saturday and Sunday in April 1975. The monitoring covered three network affiliated stations and two independent UHF stations. Monitoring, coding, and editing provided much statistical data, which was analyzed to yield findings in the areas of distribution of…
Descriptors: Advertising, Behavioral Science Research, Children, Programing (Broadcast)
