The intensive process observed in the past few years, in which higher professional education is coming to be included in the system of market relations, is setting new target guidelines of the activity of institutions of higher learning, as well as the management models of educational institutions. The marketing component is becoming more and more…

Purpose: The purpose of this paper is to describe a self-assessment project, the steps taken and the tools used, and above all, focus on the evaluation made after the decision to discontinue, learning and acquiring knowledge about self-assessment as a methodology in educational organizations. Design/methodology/approach: In order to investigate…

It is argued that New Zealand polytechnics are currently not measuring service quality effectively, particularly from the student's perspective, and that a version of a recently developed measure of service quality, adapted for use in polytechnics, can and should be applied in this sector. (MSE)

The article is intended to discuss the features, structure, functions and developmental peculiarities of organizational culture in private colleges. A summary and conclusions of empirical research into organizational culture in private colleges are presented. (Contains 6 tables and 14 figures.)

Well-designed performance appraisals should provide employees with feedback concerning their performance, serve as a basis for modifying behavior toward more effective work habits, and provide managers with data which they can use to judge future job assignments and compensation. Poorly-designed ones, used as short-term control systems, can create…

Marketing in the business world has long used focus group interviews and survey techniques to explore the attitudes, behaviors, and perceptions of their customers. In the college setting, these same techniques are now being used to improve program quality, assess the effectiveness of publications, and explore the image of the college. At Durham…

A project was conducted to determine the need for and to create a distance learning-based staff development program for adult literacy instructors throughout Pennsylvania. Each of Pennsylvania's 306 adult literacy programs was sent a survey regarding their staff members' access to and knowledge about distance learning technology. Of the 100…