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Houghton, David M.; Schertzer, Clint; Beck, Scott – Marketing Education Review, 2018
Marketing analytics students who can communicate effectively with decision makers are in high demand. These "analytic unicorns" are hard to find. The Master of Science in Customer Analytics (MSCA) degree program at Xavier University seeks to fill that need. In this paper, we discuss the process of creating the MSCA program. We outline…
Descriptors: Business Administration Education, Course Descriptions, Curriculum Design, Curriculum Development
Mellody, Maureen – National Academies Press, 2014
As the availability of high-throughput data-collection technologies, such as information-sensing mobile devices, remote sensing, internet log records, and wireless sensor networks has grown, science, engineering, and business have rapidly transitioned from striving to develop information from scant data to a situation in which the challenge is now…
Descriptors: Workshops, Training, Competence, Data Collection

Collyer, Charles E. – Teaching of Psychology, 1983
Described are computer assisted instruction exercises designed by a college professor to help undergraduate psychology students acquire fundamental skills in data collection--recording the data, using tables and graphs, and recognizing functional relationships. (RM)
Descriptors: Computer Assisted Instruction, Data Analysis, Data Collection, Data Processing
Kozma, Robert B. – Educational Technology, 1987
Defines cognitive computer tools as software programs that use the control capabilities of computers to amplify, extend, or enhance human cognition; suggests seven ways in which computers can aid learning; and describes the "Learning Tool," a software package for the Apple Macintosh microcomputer that is designed to aid learning of…
Descriptors: Cognitive Development, Cognitive Processes, Computer Assisted Instruction, Computer Software
Waubonsee Community Coll., Sugar Grove, IL. – 1990
The Waubonsee Community College Comprehensive Development Plan in Office Skills served 208 students by assessment of basic skills and referral to appropriate programs or help with job skills and referral to employment during the 18-month grant period from December 1988 through June 30, 1990. The target population was minority women or economically…
Descriptors: Adult Education, Basic Skills, Business English, Community Colleges