This article highlights an important role of speech studies disciplines in teaching students to create business discourse, stresses practical orientation of teaching, a need to achieve a greater and more effective balance of theory and practice. The article presents innovative forms of teaching students to create and percept institutional business…

During the past decade, instructors of speech communication have been adapting the introductory speech course to keep up with the television age. Learning units in speech textbooks now teach how to speak well on television, as well as how to interpret speeches in the media. This article argues that the computer age invites adaptation of the…

Describes the process of revising the Bachelor of Arts and Science degrees in the Department of Communication Studies at Eastern Washington University. Examines the conceptual base of a communication curriculum. Presents the sequence of a core curriculum and the core course contents. (MS)

At Florida State University in Tallahassee, 30 students a year are enrolled in the public relations major, beginning with the junior year, so that at any one time there are approximately 60 majors, all of whom have at least a B average. The basic course--PUR 3000, Introduction to Public Relations--enrolls over 150 students a semester in two…

Self-study, a process by which members of an academic program evaluate the components of that program, involves the gathering of data, discussion, and the presentation of a written report. Fairleigh Dickinson University (New Jersey) undertook such a program in 1980 to be completed by March 1982. Faculty members of the communications, speech, and…

A description of the sophomore level speech communication fundamentals course offered at Wauwatosa East High School in Wisconsin is presented in this paper. Following a statement of a philosophy of teaching communication theory, the major portion of the paper contains descriptions of the five units of the course: (1) communication concepts and…

Presenting an historical overview of the development of speech courses at Millersville University (Pennsylvania), this paper analyzes the past, present, and future status of speech communication within the context of the general education curriculum. The historical perspective treats the origins and definition of speech as a college course…

The Target: Communication Skills program instituted in the Lincoln, Nebraska, public schools proposes that all students, K-12, in all subject areas be provided with opportunities to develop and improve their communication skills. The program emphasizes four basic skills: speaking, observing, listening, and nonverbal skills. In applying this…

This paper outlines the teacher training program in rhetoric and communication at Temple University (Pennsylvania). The aspects of the training program outlined include (1) academic preparation, (2) inservice activities, (3) training assignments, (4) supervision and evaluation of intern teachers, (5) consistency in training experiences, (6)…

Describes the process of tailoring written and oral communication curricula to particular occupations. Uses a course adapted for an environmental health program to illustrate the process. (JAD)

Describes the approach taken by the University of Colorado at Colorado Springs to communication-across-the-curriculum courses and programs. (SR)

Several things should be taken into account when establishing an internship program in speech communication at the college level. Internships begin by being either agency generated or student generated. Objectives of the program include understanding, developing, and applying communication skills necessary for effective performance within an…

An introductory speech communication course should contain a unit on communication ethics so that students learn ethical standards and how they should be applied in creating and delivering a message or responding to a message. One of the many hinderances that accompany incorporating such a unit into the curriculum is the lack of precedence for…

The purpose of the project described in this paper was to develop, publish, and disseminate a model set of oral communication competencies for West Virginia students in kindergarten through grade 12. The first section of the paper discusses the purpose of the project, which was prompted by the growth of the competency movement, and provides some…

Twenty severely to profoundly hearing-impaired high school students (ages 15-19) evidenced marked improvement in average vocal pitch after implementation of a systematic curriculum that integrated visual and tactile sensory aids into daily speech training. Those using a visual display showed greatest progress. The eight participating teachers…