Employers of marketing graduates view good writing as a core marketing skill, but many marketing students are weak writers. The improvement of student writing should therefore be an important objective in a well-designed marketing curriculum. One-page papers combine the effective teaching of marketing concepts with writing instruction while…

The English cohesion theory proposed by Halliday and Hasan makes great contributions to the understanding of the coherence and cohesion of the English texts. It should be applicable in the teaching of English writing so as to improve the cohesion in the students' compositions. The present paper describes a practice of this order among non-major…