Q methodology is a unique, yet underutilized methodology designed specifically to scientifically study subjectivity. Q, as it is most often referred to, is an appropriate methodology whenever a researcher is interested in uncovering and describing the multiple divergent viewpoints on any topic. Such discovery of viewpoints provides insight into…

Q methodology (Q) has offered researchers a unique scientific measure of subjectivity since William Stephenson's first article in 1935. Q's focus on subjectivity includes self-referential meaning and interpretation. Q is most often identified with its technique (Q-sort) and its method (factor analysis to group people); yet, it consists of a…

Instructional applications of Q methodology (a set of procedures that can be used in studying the subjective nature of things) provide a means for teaching communication skills, analyzing thinking patterns, making comparative analyses, and structuring intrapersonal processes. Taking the best from quantitative and qualitative research methods,…