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Faulds, David J.; Mangold, W. Glynn – Marketing Education Review, 2014
This paper describes the process used and experiences gained in developing a social media and marketing course. As the first known paper on this topic appearing in the marketing education literature, the paper provides educators with a framework for developing similar courses. The course was developed using a sound instructional design model, the…
Descriptors: Marketing, Business Administration Education, Internet, Social Networks
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Lush, Richard M., III; And Others – American Journal of Pharmaceutical Education, 1993
A graduate pharmacy course in experimental design for clinical research is described. Students work in groups to design clinically feasible, statistically valid studies on assigned problems. Individual students also perform statistical analyses on data sets generated from similar clinical studies conducted by faculty. Observations about grading…
Descriptors: Cooperative Learning, Course Descriptions, Course Organization, Grading