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Wright, Newell D.; Larsen, Val – Marketing Education Review, 2016
Employers of marketing graduates view good writing as a core marketing skill, but many marketing students are weak writers. The improvement of student writing should therefore be an important objective in a well-designed marketing curriculum. One-page papers combine the effective teaching of marketing concepts with writing instruction while…
Descriptors: Marketing, Writing Instruction, Writing Skills, Writing Improvement
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Salmani-Nodoushan, Mohammad Ali – Journal of Educational Technology, 2007
In a study conducted to see which method of error treatment was more effective in EFL writing classes, 288 Iranian EFL learners took the TOEFL test to be grouped in two homogeneous classes. Each student in each group wrote a paragraph on a general topic which was proofread for mistakes/errors by three experienced EFL writing teachers (i.e.,…
Descriptors: Foreign Countries, Writing Assignments, Remedial Instruction, English (Second Language)
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Dunn, Dana S. – Teaching of Psychology, 1996
Describes a collaborative writing project in which students must identify key variables, search and read relevant literature, and reason through a research idea by working closely with a partner. The end result is a polished laboratory report in the APA style. The class includes a peer review workshop prior to final editing. (MJP)
Descriptors: Collaborative Writing, Cooperative Learning, Higher Education, Instructional Effectiveness