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Direct linkWright, Newell D.; Larsen, Val – Marketing Education Review, 2016
Employers of marketing graduates view good writing as a core marketing skill, but many marketing students are weak writers. The improvement of student writing should therefore be an important objective in a well-designed marketing curriculum. One-page papers combine the effective teaching of marketing concepts with writing instruction while…
Descriptors: Marketing, Writing Instruction, Writing Skills, Writing Improvement
