Employers of marketing graduates view good writing as a core marketing skill, but many marketing students are weak writers. The improvement of student writing should therefore be an important objective in a well-designed marketing curriculum. One-page papers combine the effective teaching of marketing concepts with writing instruction while…

Perceptions and judgments on plagiarism or acceptable use of source texts are contingent on one's interpretations and experiences in reading and writing academic texts in a specific disciplinary context. The lack of consensus on what is acceptable textual appropriation in student writing has led to the scholarship on perceptions of textual…

The place of grammar in an English or literacy curriculum has long been a source of debate, one in which professionals, politicians and the public have often engaged with unbridled enthusiasm. As such, the debate has sometimes been characterised more by ideology or polemic, than by intellectual engagement with the core ideas. In part, this is…

This article discusses the decision of the Art Institute of Pittsburgh (AiP) in Pittsburgh, Pennsylvania to implement a rigorous writing program assessment in order to obtain the Middle States accreditation, and it describes the process of determining which assessment model would be the most appropriate for AiP's needs. The use of a quantitative…

Grammatical metaphor is the term used by Halliday to refer to meaning transference in grammar. Instead of the congruent realization of a norm, the metaphorical representation has become the norm in many instances. Metaphorical modes of expression are characteristic of all adult discourses (Halliday, 1994). The shift from congruent to metaphorical…

The English cohesion theory proposed by Halliday and Hasan makes great contributions to the understanding of the coherence and cohesion of the English texts. It should be applicable in the teaching of English writing so as to improve the cohesion in the students' compositions. The present paper describes a practice of this order among non-major…

Pedagogical features and implementation of a UNIX-based management system (UNIEM) designed to support the instructor in teaching English as a second language using a network of workstations are described. The application discussed here is for teaching English composition to students at the University of Aizu (Japan). UNIEM is constructed to assist…