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Eric Kennedy – Journal of Instructional Pedagogies, 2024
This paper explores a pedagogical approach to marketing research -- an oft required and not desired course for marketing undergraduate students. Marketing research can become a mundane and not-exciting topic of marketing compared to it's siblings of consumer behavior, social media, advertising, and the like. However, incorporating the approach of…
Descriptors: Undergraduate Students, Business Education, Marketing, Research
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Norman, Mario V.; McFarlane-Alvarez, Susan – Journal of Advertising Education, 2023
Following the protests and racial reckoning of 2020, advertisers renewed their focus on the importance of diversity, equity, and inclusion (DEI), as part of their everyday operations. Several recent examples point to brand equity erosion, or escalation of negative consumer responses, resulting from advertisers missing the mark in their efforts to…
Descriptors: Advertising, Equal Education, Student Diversity, Inclusion
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Craig, Clay; Ngondo, Prisca S.; Devlin, Michael; Scharlach, Jennifer – Communication Teacher, 2020
Courses: Campaigns, Account Planning, Public Relations (PR), and any other strategic communication course where groups are assigned. Objectives: The purpose of this single-class escape-room activity is to increase students' ability to work in time-demanding group settings while utilizing unconventional methods to reinforce material covered in…
Descriptors: Public Relations, Communications, Group Dynamics, Learning Activities
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Yang, Jing – Journal of Advertising Education, 2023
With artificial intelligence (AI) technologies making significant evolutions over the past few years, there is a growing need for advertising students to get familiarized with the different types of AI technologies and explore and experiment with ways to adapt to such changes. This article illustrates the development and implementation of the…
Descriptors: Advertising, Professional Education, Merchandise Information, Course Descriptions
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Jones, Valerie K.; Johnson, Kate; Molskness, Hannah; Gandhi, Ronit; Zhou, Lilly – Journal of Advertising Education, 2022
This paper describes an advertising ethics course designed for first-year students of any major, written from the perspectives of both the course creator/instructor and the students who took the course and developed a workshop based around it. As educators, how do we help students learn and care about how their data is collected and used and…
Descriptors: Advertising, Ethics, Introductory Courses, Undergraduate Students
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Li, Hairong – Journal of Advertising Education, 2019
This article describes how a programmatic advertising course was developed and taught for undergraduate students. Depending on the resources available when the course was offered each time, different approaches were taken, which were the client-agency approach, consulting approach, and custom learning approach. The course content consisted of…
Descriptors: Advertising, Undergraduate Students, College Instruction, Teaching Methods
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Larraza, Isabel; Malko, Rada – Journal of Chemical Education, 2020
An increased public knowledge of the health benefits of unsaturated fats has resulted in a surge of different cooking oils. Intense advertising of various oil brands claiming to provide the best dietary recommendations often leaves buyers unclear of what their best choices are. Herein, we describe a research-based project for upper-level…
Descriptors: Chemistry, Science Instruction, Laboratory Experiments, Food
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Devlin, Michael B. – Journal of Advertising Education, 2019
This invited essay discusses why I teach advertising, offering insight about the benefits of combining analytical and creative perspectives by reframing how creativity is used in the classroom.
Descriptors: Advertising, Teacher Attitudes, Creativity, Educational Benefits
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Mishra, Karen E.; Mishra, Aneil K. – Journal of Advertising Education, 2020
The field of advertising is becoming increasingly integrated with public relations and social media (Kim, 2012). As a result, many employers expect new graduates to understand how to navigate this from both an integrated and digital perspective in their new careers. The challenge is that some advertising courses may be taught from a theoretical…
Descriptors: Educational Innovation, Teaching Methods, Advertising, Technology
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Boggs, George; Whitacre, Ian; Schellinger, Jennifer; Champagn, Zachary; Schoen, Robert – For the Learning of Mathematics, 2018
The literature concerning students' understanding of the equal sign has focused narrowly within the context of formal mathematics. Researchers have put forth a hierarchy of conceptions of the equal sign with only the top level regarded as correct. Meanwhile, we find that the equal sign is used widely and in a variety of ways in advertising and…
Descriptors: Symbols (Mathematics), Mathematical Concepts, Concept Formation, Teaching Methods
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Jones, Joshua David – Mathematics Teacher: Learning and Teaching PK-12, 2022
To be literate in a society where the information shared online is often exploited, learners should be exposed to multiple aspects of contemporary predictive modeling. This article explores an activity in which grade 10 students learned how a famous AI algorithm (the Apriori algorithm) uses conditional probability to automate the process of…
Descriptors: Mathematics Instruction, Teaching Methods, Grade 10, High School Students
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Turnbull, Sarah – Journal of Advertising Education, 2019
Providing students with employability skills is an important aspect of advertising education. However, as educators we must also be prepared to encourage students to think about a brand's responsibility and consider how advertising can help address important issues facing society.
Descriptors: Advertising, Employment Potential, Merchandise Information, Teaching Methods
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Mundel, Juan – Journal of Advertising Education, 2020
This article describes how an international education component for an Advertising and Society course was developed and taught for undergraduate students through a virtual collaboration between American and Dutch universities. The creation and implementation of a Collaborative Online International Learning (COIL) project for a major requirement…
Descriptors: International Cooperation, Educational Cooperation, Undergraduate Students, Advertising
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Brown-Devlin, Natalie – Journal of Advertising Education, 2021
As the advertising industry continues to list analytical reasoning as a necessary skill for employment, more universities are including analytics into their advertising curriculum. This article outlines how I teach an analytics-focused course in a top-ranked advertising program. In this article, I briefly summarize each course module and describe…
Descriptors: Advertising, Teaching Methods, Data Analysis, College Faculty
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Mamber, Stephen W.; Gantenbein, Alice – Primary Science, 2017
Tootsie Pops, manufactured by Tootsie Roll Industries of Chicago, Illinois, are spherical hard-candy lollipops with a chocolate-flavoured, chewy center. While Tootsie Pops have been around since 1931, it was a television commercial made in 1969 that captured the attention of many. The commercial, an amusing animated cartoon, posed the following…
Descriptors: Science Instruction, Teaching Methods, Mathematics Instruction, Elementary School Students
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