"What 'is' marketing?" Perusal of the marketing literature reveals that "marketing" has been defined and characterized in multiple, often inconsistent but typically ambiguous, ways that have evolved over time. The present essay argues that characterizing marketing as a transdisciplinary body of knowledge formally captures its…

This paper contributes to the theorization of radical visible pedagogy by building upon Basil Bernstein's initial conceptualization and previous efforts to develop it. Alongside Bernstein's "classification" and "framing" we suggest that incorporating the concepts of "semantic gravity" and "semantic density"…

Metalinguistic Awareness is the ability to consciously reflect on and manipulate language, from the level of the phoneme, to words, to whole phrases. Research has shown that engaging in metalinguistic activities can have a positive impact on reading. This article details some of the component skills of metalinguistic awareness (in this case,…

In Sweden, although all teacher education programs require the completion of the practicum, little focus has been placed on consistent evaluation of how content knowledge is included and built during practicum lessons, or how lesson planning and teaching are aligned. This article presents a novel method for teacher educators, mentors, and student…

This paper is based within the framework of step-by-step approach to teaching legal translation. The underlying philosophy behind this approach is that when specific aspects of legal translations are tackled in isolation and trainees become aware of the pitfalls involved and the possible solutions, this helps them in further training as well as in…

Good spelling is a result of good teaching. And good teaching requires a full understanding of what spelling is--not the rote learning of strings of letters, but a sociolinguistic construction, each word a wonderful tapestry of meaning and history. The teaching of all the linguistic threads that weave through words is key to equity of outcomes in…

The normative ideals of democracy, trust and respect are under threat from the forces of populism and extremism. I argue for a recalibration of some basic ideas in the moral and social domains in which each person sees her/himself as one among others. I defend 0093The Principle of Personal Worth0094 which asserts that persons are more valuable…

We live in the age of globalization where diverse cultures and nations mix and mingle. A lot of us live in a multicultural society in which macro- and microethnoses coexist. Cultures enrich each other, collaborate…and sometimes clash. Misunderstandings happen when people speak the same language, but do not share the same cultural codes. Edward…

Background: The long-held assumption of character development through outdoor adventure education (OAE) maintains some adherents; however, growing criticism calls into question its efficacy. Yet, current social/environmental crises signal the immediate importance of moral education. Purpose: This article highlights the importance of character in…

Structured Query Language (SQL) is still the de facto database query language widely used in industry and taught in almost all university level database courses. The role of SQL is further strengthened by the emergence of NewSQL systems which use SQL as their query language as well as some NoSQL systems, e.g., Cassandra and DynamoDB, which base…

Research terminology is an under-examined challenge in the teaching of social science research methods and statistics courses. An important problem in research terminology is that many of the common terms have more than one meaning in English, which students often confuse. For example, the words random, pretest, validity, and regression have more…

The theory of iconicity is widely applied in different fields such as poetry, novel, advertising and English-Chinese comparison but scarcely is it utilized to the combination of English teaching and iconicity theory in cognitive linguistics. This paper discusses how iconicity theory can be used in English teaching by literature research method.…

Courses: Introduction to Communication Studies, Rhetorical/Media Criticism, Political Communication, Language and Social Interaction. Objectives: The aims of this single-class activity are (1) to emphasize the complexities of communication competence; (2) to differentiate between appropriate and inappropriate communication behaviors; and (3) to…

A substantial number of students read significantly below grade level, and students with disabilities perform far below their non-disabled peers. Reading achievement data indicate that many students with and at-risk for reading disabilities require more intensive reading interventions. This chapter utilizes the theoretical model of the Simple View…

Instructional Systems Design is the practice of creating of instructional experiences that make the acquisition of knowledge and skill more efficient, effective, and appealing [18]. Specifically in designing courses, an hour of training material can require between 30 to 500 hours of effort in sourcing and organizing reference data for use in just…