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Download full textPryor, Debra; Knupfer, Nancy Nelson – 1997
This paper examines gender messages within television advertisements. Society is shaped by the suggestions of television advertisers who influence consumers' beliefs on how people should look or act, and many of these advertisements perpetuate stereotypes. Any consideration of the influence of gender stereotyping within TV advertising must first…
Descriptors: Advertising, Audience Response, Childrens Television, Gender Issues
