The COVID-19 pandemic has given the entire country a crash course in virtual education and digital education platforms. School leaders have been forced to consider a set of very imperfect options as they struggle to reopen their schools. This three-brief collection identifies key issues for school leaders to consider before adopting a digital…

Engaging students in a principles of marketing course can prove challenging but also provides instructors with an opportunity to link course concepts using a real-world orientation. This paper describes the use of a personal brand statement assignment as a way to integrate the key marketing concepts of branding and brand positioning into a broader…

The influence of media on adolescents' health practices and behaviors, including personal values, beliefs, and perceived norms cannot be overstated. Youth media consumption continues to increase. Media messages are carefully designed to persuade the consumer to believe or do something. Some of the most persuasive media messages can be found in…

This article addresses the responsibility of counseling psychology programs to communicate and implement the professional training values regarding diversity as articulated in the "Counseling Psychology Model Training Values Statement Addressing Diversity" (henceforth the "Values Statement") clearly and directly in the advertising and admission…

Aldo Leopold was a pioneer in United States' wildlife management and his axiom is certainly familiar to anyone who has tried to repair a complex technological system; it applies equally whether one is rebuilding a small block V8 engine or repairing a computer. "Keep all the pieces" is good advice because in all likelihood they will all…

Television commercials and print ads have proven to be an effective means of introducing composition students to strategies for analysis and writing. They rely heavily on the eye to interpret images quickly according to fairly reliable habits. They are naturally occurring forms of argument and students have substantial intuitive competence with…

Describes an economics class experiment where students ranked the quality of baked pies according to limited information. The limited sets of information included brand name and packaging only, price only, advertising only, word-of-mouth, and taste test. Discusses signals of quality and consumer decisions. (MJP)