It is vital that critical media literacy be integrated in media programs' skills courses. For students to become well-rounded and inclusive media makers, educators need to help students gain critical media literacy skills when producing content. This can be done through understanding and using film theory, which demonstrates to educators how…

This paper highlights the results of a project, in which a group of students, who were enrolled in an African American film criticism course at a large university in Southern California, participated in a community engagement project that incorporated visual and media literacy skills acquired in the classroom setting. The parameters of the project…

This article synthesises an investigation of the making of a didactic programme as a consequence of the excess of consumption of audiovisual messages and the non critical and non-thoughtful attitude the youngsters have towards it. As an answer to this problem, the authors have produced a didactical programme about cinema and its language, the main…

The author describes how he instructs students in his introductory film course to show how one can reveal a film's ideological dimensions in teaching. In this article, the author traces the progress of his student's arc of learning, from their relative lack of awareness of film's influence on the construction of identity to a more sophisticated…

Describes a film study program to help students open up to the beauty that exists around them. Notes that key ingredients of the program are a linkage between the films shown and the asking of probing questions. (RL)

Suggests a simple, adaptable pattern for teaching the grammar of films and television, i.e., its agreed conventions of vocabulary and syntax. A variety of feature-length films and extracts are listed to illustrate the concepts being taught as well as film distributors and addresses. (MBR)

Describes a course set up for Year 11 students using digital editing equipment to examine the audiovisual fabric of films of their choice. Investigates how the advent of digital technologies enables new kinds of reading of visual texts as well as new kinds of textual production. (NH)

This paper suggests ways in which video can be used in teaching college literature and cinema courses in order to promote audiovisual literacy. The method proposed presupposes an approach to narrative through narratology, the discipline that examines texts of narrative fiction as narratives, irrespective of their mode of manifestation (verbal,…

Outlines a concentrated in-service visual training program which incorporates (1) perceptual effects of visual stimuli, (2) synthetic and natural stimuli, (3) non-verbal stimuli, (4) pictorial communication, (5) visual persuasion, and (6) creative visualization. (Author/CMV)

These proceedings include papers presented and summarize information and ideas exchanged by teachers and educators concerned with the development of media studies in all sectors of education in Scotland at a 1-day conference. The first part of the conference considered the nature and concept of media studies and the degree to which such studies…

The state of the motion picture industry is reviewed, focusing on needed change in the practice of product placement. The study of the placements of advertising in films should be of interest to the student of visual literacy. Product placers are using films to advertise their products to entertainment seekers. The viewer, often a child, may not…