Those who focus on the study of visual information continue to search for effective ways to conceptualize that inquiry. However, many visual examples are better categorized as visual/verbal collaboration, complicating analysis. When analysis is based on the assumption that visual and verbal modalities perform in similar ways, important…

Two experiments explore the activation of semantic information during spoken word recognition. Experiment 1 shows that as the name of an object unfolds (e.g., lock), eye movements are drawn to pictorial representations of both the named object and semantically related objects (e.g., key). Experiment 2 shows that objects semantically related to an…