This is a summary of a case study that analyses two campaigns for parents in Israel: the Magic Moments campaign focussing on the Hebrew speaking population and the Beautiful Moments campaign focussing on the Arabic speaking population. Both campaigns aimed to raise parental awareness of how the time they spend with children contributes to child development and encouraged parents to adopt new behaviours that can contribute to their child's development. This summary highlights key factors that contributed to the success of the campaigns as well as several challenges the campaigns faced. [For the Case Study, see ED622157.]