Facing significant enrollment challenges as a result of the pandemic, community colleges nationwide have had to be highly strategic in how they market themselves to prospective students. Recapturing students while reaching new prospects requires creative solutions for meeting students' most urgent needs, such as shorter-term, more flexible options and supplemental aid programs. Enrollment at community colleges was already trending downward before the pandemic started, but COVID-19 has only intensified the problem. Community colleges tend to serve populations who are most vulnerable to the effects of the pandemic, such as single parents whose children are now learning from home and students who rely on jobs in the service industry and other hard-hit sectors to make ends meet. Current and prospective students have to know programs to help them resume their studies exist before they can take advantage--and that's where effective marketing campaigns can help.