Introducing ChatGPT offered higher education students a chance to use artificial intelligence to automatically generate assignment texts, and some might cheat in behaviorist tasks by using generative artificial intelligence. However, the introduction of ChatGPT could also lead instructors to expect more (rather than less) academic integrity in terms of their students' assignment preparation. That is especially crucial in sport management education, where many instructors apply experiential learning. This essay suggests theory-driven content for proactive autonomous project assignments, addressing some students applying ChatGPT when generating experiential assignment content. The target of such projects is to ensure the greatest possible academic integrity and that students perceive a satisfactory return on their resources invested in education.