Is college admission a business or a profession? This question is timeless because no issue (with possible exception of the perennial debate about whether admission(s) is singular or plural) sparks as much passion among admission practitioners, and it is timely because many of the controversial issues found in college admission today beg the question. The Early Decision issue, at least as it relates to yield manipulation for the purpose of improving rankings, and the movement to redefine financial need as "willingness to pay" are both chapters in the business/profession debate.