Demographic challenges, increased competition, and many other issues have resulted in trying times for all campus leaders, but especially for those who hold leadership roles in enrollment management. While there are numerous leadership texts that can be helpful in navigating these challenges, the author details two texts that have been incredibly…

Admission systems play a critical role in shaping educational opportunities by determining what choices are available to whom. Policy makers and institutions must balance multiple, often conflicting, goals which requires trade-offs between competing values. In this paper, we present core values for admission to higher education alongside a novel…

In this article, I share ways in which my professional journey, from admissions and enrollment to diversity, equity, and inclusion, intersect with my evolution as a scholar-practitioner through CANDEL, the doctorate in educational leadership program at the University of California Davis. I further share how I have leveraged my experience in the…

This report provides a deep dive into higher ed admissions employees, who play a key role in the future sustainability of colleges and universities. In addition to highlighting the pay and size of the admissions workforce, the report focuses on time in position, diversity, and pay equity. Taken together, we find that colleges and universities have…

Of the 41 nations in the Organization for Economic Cooperation and Development (OECD) and the European Union, the United States is the only country that does not mandate any paid leave for new parents. Every other nation requires at least two months of paid leave. Five states--California, New Jersey, New York, Rhode Island, and Washington--and the…

There are a growing number of creative new ways that college admission professionals are reaching students and their families, but often, experts say, the biggest payoff can come from the simplest technique: building relationships. And those relationships may extend beyond the short-lived connections to the student who is inquiring or enrolling,…

The American Association of Collegiate Registrars and Admissions Officers' (AACRAO's) Strategic Enrollment Management Endorsement Program, or SEM-EP, is a well-defined, self-paced professional development program and career advancement track for in-service enrollment service professionals. Designed to promote industry competency and readiness, the…

During the 2019 American Association of Collegiate Registrars and Admissions Officers Strategic Enrollment Management (SEM) Conference, there was much discussion about how important change management is for successful SEM implementation. While we have known for some time that SEM needs institution-wide collaboration and support to achieve its…

With an increasing number of institutions chasing a shrinking pool of prospective applicants, most schools are actively on the lookout for new recruitment strategies for reaching and converting potential students. A key component of the prospective student experience and an important factor in students' decision-making process, faculty are better…

The purpose of April 2022 60-Second Survey was to perform initial research on enrollment management at the graduate and/or professional level. This data will serve as a benchmark and may shape content for a comprehensive research study. Based on this sample, institutions face a profusion of strategic enrollment challenges associated with graduate…

This article discusses the role of a mentor. A mentor guides another person in making sound decisions, whether it is career or professional work ethic; it is someone invested in the other person's success. The article provides examples of national and regional opportunities that exist for people seeking mentors, as well as ideas for mentors…

2019 was a bit different from previous years for the American Association of Collegiate Registrars and Admissions Officers (AACRAO) Research. Since they had six larger-scale research projects (of which several were calendared over the summer months), they did not want to overly burden their members with surveys. This resulted in four 60-Second…

Tina Falkner is the Director of the Office of Student Finance for Academic Support Resources (a large unit comprised of the Office of the Registrar, the Office of Student Finance, the Office of Classroom Management, One Stop Student Services, Continuity and Compliance, and an internal web development team) at the University of Minnesota. Prior to…

The Center City campus of Thomas Jefferson University (Jefferson) in Philadelphia, Pennsylvania, is an academic medical center that enrolls 3,700 students all seeking degrees in a health science-related discipline; the Center City campus includes six colleges and an Institute for Emerging Health Professions. The Office of Admissions is tasked with…

College admission has always been a rewarding and at times, stressful, career path. For professionals new to the field, an increased competitiveness in college admission and advances in technology in the last decade or so have contributed to an even greater possibility of burnout early in the career. In this article, the author discusses important…