The integration of generative artificial intelligence (genAI) into public relations and communication education presents new challenges and ethical considerations for educators. This paper presents a series of activities to explore implications of genAI adoption in public relations and communication professions, focusing on the need to equip…

Using crowdfunding as a source of research funding is becoming a more and more important part of the landscape of higher education institutions. The relevant literature indicates that the success of the entire initiative mainly depends on the initiator. Despite this, it is not clear what challenges are related to crowdfunding in research and what…

Public relations and strategic communication are offered in communication departments with a field of study largely geared toward professional communicators. The majors place a heavy emphasis on internships, which seem to be more competitive than ever. A class project can jumpstart students' preparation for entry-level positions in the industry by…

This chapter presents the perspective of a provost on public intellectuals in higher education. It provides practical guidance through a series of questions faculty members might ask themselves about their role and approach to public intellectualism, including how to translate academic scholarship into a legible message for the general public and…

Collaborations between Extension and nonprofit organizations have the potential to increase programmatic outcomes and generate revenue. One challenge in establishing such collaborations is identifying potential collaborators. We organized a structured networking workshop to foster such relationships. Of 28 participants, 24 completed the…

Writing-intensive courses have become part of parks and recreation undergraduate curriculum across the United States. Writing is an important skill for future parks and recreation professionals as it is an essential skill needed to develop programs and staff training, marketing and fundraising campaigns, and to conduct and disseminate research…

This article has two main objectives. 1. To open a new concept to scientific views by presenting it to the field. 2. To show how the digi-slave creation process can work with the Use of Psycho-Semiotic Language; causing someone to develop a particular attitude in the desired direction and changing the existing one, in other words, changing the…

Courses: Campaigns, Account Planning, Public Relations (PR), and any other strategic communication course where groups are assigned. Objectives: The purpose of this single-class escape-room activity is to increase students' ability to work in time-demanding group settings while utilizing unconventional methods to reinforce material covered in…

The following teaching brief outlines ways for advertising and public relations educators to discuss gender pay equity in the classroom. We know that educators are asked to teach about matters of diversity; yet many faculty members do not have adequate resources to do so. Faculty can rely on data and reports, but there are few hands-on activities…

The Turkish students who study at Russian universities continue learning Russian at the main departments. The main difficulty which foreign students face while learning Russian is scientific style. Those who teach Russian as a foreign language admit that foreign students are often unprepared to learn specific vocabulary. The article covers a…

The argument of this paper is set against the backdrop of a climate of intimidation, silencing, and fear that surrounds the discussion of several hot-button issues in academe, nowadays mainly having to do with race. An important and painful feature of this situation is that people on both sides of the issue feel vulnerable. The contribution of…

This chapter describes the historical context of community college mission statements and proposes that these texts serve three functions: public relations, management, and sensemaking.

This article explores the foundations and the content areas that ground the introductory public relations course. Examples of two assignments designed to help students think critically, apply knowledge, and improve their writing skills are offered, as well as the identification of several challenges both students and instructors face and a brief…

This article describes an activity designed to hone students' lay communication skills. After carefully analyzing journal articles that highlight specific aspects of vertebrate physiology, students generate "press releases" to summarize experimental results and suggest potential applications of the research. By producing succinct,…

This account of practice explores the use of an action learning programme with a team in a Public Relations agency in Bangkok, Thailand. The programme aimed at improving team and individual performance, including leadership, self-awareness, ownership of work, communication and collaboration. The article describes the context and intended purpose…