Learning styles have been widely accepted in pedagogical practice but suffer from a distinct lack of empirical support. While a diverse range of learning styles have been proposed, modality preference has received the most attention within educational research and practice. Supporters of this theory posit that each individual has a dominant sense…

We provide an overview of ways to involve undergraduate business and retailing students in faculty research projects and discuss advantages of these student-faculty collaborations. We use Kolb's experiential learning cycle to provide a framework for creating an effective and engaging undergraduate research experience and use it to classify types…

This paper examines and critiques several learning style inventories (LSI) in an effort to find the optimal research instrument for a proposed empirical study of both the quality of courseware and the impact of courseware characteristics on variations of learning effectiveness due to learner characteristics. Five LSIs are examined: (1) Dunn LSI;…

This study is an inquiry into the use of the Kolb Learning Styles Inventory (KLSI) as a training tool rather than as strictly a diagnostic tool. The idea is to assess whether it is possible to alter the perception of learners on the divergence of learning styles through an appropriate conditioning process. Using an experimental design this study…

The emergence of numerous learning style models over the past 25 years has brought increasing attention to the idea that students learn in diverse ways and that one approach to teaching does not work for every student or even most students. We have reviewed five learning style instruments (the Kolb Learning Style Indicator, the Gregorc Style…

Reviews research on two approaches to learning-style-based education and cautions readers to closely examine the various assertions made by researchers in this field. (WD)

This article focuses on an educational versus psychological definition of learning styles and offers a rationale for matching student and teacher style based upon this definition. A survey of various matching approaches is provided along with a classification chart that visually differentiates among alternative matching strategies. The Learning…