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Direct linkCummins, Shannon; Peltier, James W.; Erffmeyer, Robert; Whalen, Joel – Journal of Marketing Education, 2013
The "Journal of Marketing Education" is publishing a special issue on Sales Education and Training in August 2014. In this article, we review the sales education literature from four primary journals and the business literature at large. The four primary journals are the "Journal of Marketing Education," "Marketing Education Review," "Journal of…
Descriptors: Experiential Learning, Special Education, Business Administration Education, Merchandising
Oplatka, Izhar; Hemsley-Brown, Jane – Journal of Educational Administration, 2004
This review provides a synthesis of the scholarship that has sought to expand the understanding of educational marketing practice in schools. The following research questions guided this review. What are the common themes and characteristics that emerge from research about marketing in schools? What remains underdeveloped in the characterization…
Descriptors: Meta Analysis, Student Recruitment, Attitudes, Educational Planning
