As the student search process becomes more digitally driven, are colleges and universities aligning their marketing and recruitment practices with the students they are targeting? This college recruitment practices report discusses which strategies and practices are most used and rated as the most effective. This report surveyed 151 four-year…

Digital engagement is the most important strategy for engaging Generation Z, but what are the right solutions and strategies to maximize engagement with this crucial target market? Which approaches align with the expectations of the students colleges are trying to reach? And more importantly, how can a college make its institution's unique brand…

An initial measure of success for any higher education enrollment or marketing effort is engagement. And, while students and parents may be engaged with several prospective schools, stronger engagement with your institution may affect their final choice. With the value of engagement in mind, the "2017 E-Expectations Trend Report"…

This "2016 E-Expectations Trend Report" examines the differences in how college-bound students used the digital tools at their disposal from the spring of their junior year to the fall and spring of their senior year. This report contains results from three web surveys: (1) May 2015 survey: 1,526 class of 2016 juniors (spring juniors);…

The "2018 E-Expectations Trend Report" provides institutions with insights from high school juniors and seniors so institutions can engage and inform them wherever they interact with an institution online. This report answers key questions such as: (1) How do students rank admissions resources institutions provide, from most valuable to…

This report provides an overview of the financial health of the Higher Education Funding Council for England (HEFCE)-funded higher education sector in England. The analysis covers financial results for the academic year 2013-14, as submitted to HEFCE in December 2014, as well as the outcomes from the sector's Transparent Approach to Costing (TRAC)…

This "2015 E-Expectations Report" examines the current expectations of college-bound high school students as well as how their expectations have changed over the last decade. The 2015 E-Expectations study polled more than 3,000 high school juniors and seniors, with a 50 percent representation from each class level as well as a 50 percent…

This report summarizes five-year global GMAT testing trends and includes: (1) GMAT exams taken by citizenship; (2) GMAT exams taken by gender; (3) Mean age of GMAT examinees; (4) Mean GMAT Total score; and (5) GMAT score-sending breakdowns by program type (MBA, non-MBA master's, and doctoral/other), TY2014. This data brief can help build candidate…

In fiscal year 2013, VA provided over $12 billion in benefits for veterans' postsecondary education; however, questions have been raised as to whether some schools are receiving these funds as a result of inappropriate recruiting practices. GAO was asked to examine issues related to schools' recruitment of veterans. This report examines (1) how…

International student enrollment continues to grow at a rapid pace in the United States. Given these increases, what can campuses do to engage international students and encourage them to enroll? What are the needs, concerns, and preferences of international students, and do they vary from undergraduate to graduate students? To answer those…

International student enrollment in the United States has increased dramatically in recent years. With domestic college enrollments expected to flatten for the remainder of the decade, many campuses may be interested in increasing their recruitment efforts into this growing pool of potential students. What draws international students to enroll at…

Public flagship universities provide excellence to students who cannot afford high-quality private institutions. Yet many of these universities direct aid to wealthy students who will attend college without it. Meantime, many high-achieving minority and poor students wind up in lesser institutions or do not attend college at all. In fact, some…

This latest report in the GMAC® Data-to-Go Series provides an overview of trends in graduate management education in Canada and a brief look at jobs and employment trends for recent 2013 business school graduates in Canada. Key themes of internationalization, program portfolio, and student recruitment appear in data throughout. Data presented here…

To effectively communicate with potential students, it is important to utilize their preferred information sources. Survey data were gathered from 716 high school students who planned to attend college. There were communication source differences based on race and intent to attend two-year vs. four-year institutions. Important information sources…

The annual Ethnic Diversity Report provides information about minority student enrollment and minority faculty at Iowa colleges and universities. The Student and Faculty Ethnic Diversity Report has been prepared annually since 1992 and is provided to the Governor and General Assembly leadership. This summary is based on a survey of Iowa college…