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Direct linkMartin, Jeremy P. – Change: The Magazine of Higher Learning, 2015
Rankings are a powerful force in higher education, swaying the enrollment decisions of prospective students and affecting the opinions of parents, board members, and policymakers. In the words of one provost, "The rankings matter to our university because they matter to people who matter to us." Rankings are also a business--one that is…
Descriptors: Higher Education, Achievement Rating, Institutional Characteristics, Reputation
