With the development of economy and the change of social culture, advertisements have penetrated our life slowly and done a lot to the commercial markets. Advertisements have often been analyzed in a stylistic way for its unique language style. But language is an important part, as well as a carrier, of culture. Advertising language, as other…

Based on Adaptation Theory, the article analyzes the production process of hedges. The procedure consists of the continuous making of choices in linguistic forms and communicative strategies. These choices are made just for adaptation to the contextual correlates. Besides, the adaptation process is dynamic, intentional and bidirectional.

Metadiscourse is a new and interesting field of inquiry which is believed to play a vital role in organizing and producing persuasive writing, based on the norms and expectations of people involved. Metadiscourse embodies the idea that writing and speaking are more than just the communication of ideas and presentation of ideational meaning. Rather…