With the development of economy and the change of social culture, advertisements have penetrated our life slowly and done a lot to the commercial markets. Advertisements have often been analyzed in a stylistic way for its unique language style. But language is an important part, as well as a carrier, of culture. Advertising language, as other…

Lack of cultural awareness and insufficient cultural background knowledge directly obstruct students' learning competence in college English teaching. Therefore, it's of great importance to enhance students' cultural awareness and develop their background knowledge about the target culture. This paper intends to illustrate the influence of…

This paper seeks to address some key issues, which can influence as well as determine the nature of teaching and learning practices in an ELT classroom directly or indirectly. This paper views an EFL or ESL classroom as a dynamic and multi-dimensional platform open to different interpretations of teaching and learning. Factors like teachers'…

The discussion and analysis focuses on the ways colonialist discourse, in this case Maugham's short story "Footprint in the Jungle," positioned the colonized natives into European colonialist socio-cultural hierarchy. This study examines Maugham's depictions of non-white communities--Malay, Chinese and Indian. Hence, we look at how this…

Either in the field of theoretical research of translation, or in the translation practice, there is a long dispute over the problem of translatability and untranslatability with a great number of scholars on both sides. An analysis will be made in this paper to focus on the problem of untranslatability between English and Chinese from…

Our country is a multi-ethnic country with plentiful national culture achievements, and the development of the national culture shows a trend of diversity, so cultural identity construction is particularly important. Article analyzes the concept of national identity, the relation between cultural identity and ethnic identity, the present situation…

This article discusses the importance of functional grammar and demonstrates its application to the teaching of reading among graded college students. Functional grammar holds that a discourse is composed of two levels: the interior level and the exterior level. Therefore, reading activities involve both linguistic elements and contexts.…

Pragmatic failure is the inability to understand what is meant by what is said, which can often lead to misunderstanding or confusion in cross-cultural communication. For this reason, the present article explores the contributing factors of pragmatic failure in China's ELT Classrooms. According to the exploration, the following factors are found…

Reading in L1 shares numerous basic elements with reading in L2, and the processes also differ greatly. Intriguing questions involve whether there are two parallel cognitive processes at work, or whether there are processing strategies that accommodate both L1 and L2. This paper examines how reading in L1 is different from and similar to reading…

The Critical Period Hypothesis aims to investigate the reason for significant difference between first language acquisition and second language acquisition. Over the past few decades, researchers carried out a series of studies to test the validity of the hypothesis. Although there were certain limitations in these studies, most of their results…

The main purpose of this paper is to examine the European-led projects in the field of Content and Language Integrated Learning (CLIL) and their potential applicability in the Iranian EFL context. This paper tries to introduce various dimensions of CLIL and examine the compatibility of its component with the Iranian context.

Foreign language teaching and learning is unlikely to be performed effectively without an appropriate understanding of its specific culture and the loss of intercultural awareness will lead to a negative influence on FLT. This article proposes the importance of cultural input in FLT, analyzes the factors of failure in cultivation of students'…

Postgraduates' English acquisition is an intriguing but complex process. A lot of factors have contributed to the outcome of a learner's acquisition, among them, motivation and strategy are playing a crucial role. Motivation is the driving force to encourage the learner to learn, while strategy being the techniques or devices for a learner to use…

As we all know, different people hold different views about politeness. To be polite, Leech thinks you should follow "Politeness Principle" while Levinson suggests paying attention to others' "Face Wants". Sometimes what the Chinese people considered to be polite may not be true according to western culture. In order to…

The optimal age in FLL (foreign language learning) for children has been discussed over 50 years but there is no satisfactory conclusion for us. However, the notion "the younger, the better" in FLL has a big market in the world. As a result, the distorted hypothesis is being spread widely as a true and complete theory. Specifically…