Funding shortfalls in education and commercialism have given rise to vendor-created curricula. Too often values are imposed on young minds, and some vendors have tended to be more concerned with their products and services than with student learning. The rise in popularity of the Channel One in-school news program has set off a nationwide…

This evaluative case study examines the learning experiences of graduate students studying effective multimedia authoring. Continuum-based instructional design, behaviorism, cognitivism, constructivism, collaboration, the role of a matrix, transfer of training, and qualitative and quantitative results are discussed. (LRW)