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Pennycook, Alastair; Otsuji, Emi – International Journal of Multilingualism, 2019
Drawing on data from a Bangladeshi-run mixed-goods store in Tokyo -- a site of diversity in terms of customers, the products and interactions -- we argue in this paper that in order to understand translinguistic ordinariness, or what we call "mundane metrolingualism", we have to explore both the ideas of ordinariness and of diversity in…
Descriptors: Multilingualism, Indo European Languages, Retailing, Intercultural Communication
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Blackledge, Adrian; Creese, Angela – International Journal of Multilingualism, 2017
This article reports communicative interactions with a focus on the body as a dimension of the semiotic repertoire. The research context is a four-year, multi-site linguistic ethnography which investigates how people communicate in superdiverse cities in the UK. In the setting of a butcher's stall in a city market we consider three interactions at…
Descriptors: Code Switching (Language), Human Body, Ethnography, Semiotics
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Pennycook, Alastair – International Journal of Multilingualism, 2017
This paper asks what translanguaging could start to look like if it incorporated an expanded version of language and questioned not only to the borders between languages but also the borders between semiotic modes. Developing the idea of spatial repertoires and assemblages, and looking at data from a Bangladeshi-owned corner shop, this paper…
Descriptors: Semiotics, Code Switching (Language), Retailing, Foreign Countries