Several land-grant institutions have adopted a name to encompass the teaching, research, and Extension components of the university, creating a brand identity for those public services. But, in the mind of stakeholders, has the connection between the tripartite mission and the brand name been made? The study reported here sought to determine…

A survey of 118 alumni of the Wisconsin Rural Leadership Program found that the higher the age and the greater the income, the less satisfied they were with the program. Results suggested that leadership development may spark less community participation among those of higher rather than lower socioeconomic status. (SK)