Cuisine and restaurants are powerful tools for cultural, social and tourist image-building, and projection for tourist promotion, particularly in the case of major tourist places and destinations which boast a well-deserved, long-standing history and reputation for gastronomical beacons. When menus are not properly translated (or transcreated)…

Taking into account the crosscultural differences in prescriptive attitudes in various linguistic communities, a theory of three types of prescriptivism--human-oriented, language-oriented, and error-oriented prescriptivism--has been offered [Strelevica-Ošina, Dace. [2011] 2012. "Kapec mes gribam, lai valoda ir pareiza? Ieskats preskriptivisma…