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van Woerkum, Cees – Journal of Technical Writing and Communication, 2012
How writers can adapt to their readers is an important issue in effective communication strategies, and certainly crucial in the case of functional texts. Therefore, it is necessary to look at how readers are constructed as partners in a communication co-production. This article explores the concept of the "active reader," which is getting more…
Descriptors: Communication Strategies, Authors, Reader Response, Classification
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Williams, Thomas R. – Journal of Technical Writing and Communication, 1993
Uses a brief fictional narrative to discuss how visual media frequently offer a superior alternative to prose for the communication of some kinds of information, specifically, to describe; represent abstract structures; convey spatial relationships; provide a meaningful context for unfamiliar information; assist readers in their attempts to solve…
Descriptors: Cognitive Processes, Graphic Arts, Graphs, Higher Education