In an electronic era, the evaluation of reference and related information services should still be based on the same principles used to evaluate traditional face-to-face reference services and printed reference tools. Traditional research methods can be utilized very effectively in an electronic environment. However, electronic technologies offer…

Looks at some of the new paradigms for reference service, in particular the ideological implications of the digital reference call-center model, demonstrates how they lead to a "deprofessionalization" of reference work, and provides examples of how extensive reading can help reference librarians provide better service and become an…

Libraries have failed to use marketing for three reasons: (1) a misunderstanding that equates marketing with publicity; (2) a lack of understanding of what marketing is; and (3) disagreement about the role of the client. Societal-marketing tries to balance patron demands with long-term societal needs in evaluating product excellence. (AEF)

Explores three contexts of librarians' professional work and their impact on the link between librarians and their work: social and cultural forces, other competing occupations, and competing organizations and commodities. Concludes that the central challenge to the profession lies in embracing various information technologies and the groups that…

Discusses the challenges facing digital library evaluation and suggests a conceptual framework for evaluation derived from the systems approach. A review of evaluation efforts in research and practice concentrates on derivation of criteria used in evaluation. Essential requirements for evaluation are stated. Discussed are constructs, context, and…

Assesses the history and development of library services to Latinos. Discusses the history, role, and impact of key professional associations. Identifies, analyzes, and discusses the relevance of major studies, reports, and other publications, calling attention to the paucity that prevails in professional literature addressing this population.…

Defines "values" and lists the eight values (stewardship, service, intellectual freedom, rationalism, literacy and learning, equity of access, privacy, democracy) derived by the author in an earlier work. Gives a brief history of the evolution of human-to-human reference service and discusses its future. Relates each of the author's eight values…

Examines how to determine the best model of reference service. Highlights include: libraries and community; components of reference service; inherent values of reference service; conflicting values and models of service; technology and change; new models and old values; and the "right" model of reference service. (AEF)

Effective promotion and communication of public library services is essential. The following questions are examined: (1) Why promote? (2) What should be promoted? (3) How much promotion/communication needs to be done? (4) What is the best way to promote/communicate? and (5) What are some of the potential pitfalls? Thomas Smith's "Hints to…

Special libraries developed in response to a need for quick access to specific information. Integrated marketing in special libraries focuses the library toward strategic planning and offers the opportunity to develop more effective library services. (Author/AEF)

Describes major developments in book approval plans used by academic libraries for acquisition and for information dissemination and document distribution services based on approval-like concepts. Topics addressed include publishers; marketing; the impact of library automation; value-added services; the economic climate; the influence of…

Explores how to analyze various political processes which affect resource allocation to libraries. The marketing of library "products" is discussed, and practical strategies for assisting the individual librarian in political processes are offered. (AEF)

Reference service technology has passed its first stage of insuring more accurate, rapid delivery of information. The second revolution underway will improve on both acquisition and retrieval of data. New technologies must fit into traditional reference service goals. The human should be given first priority. (Contains 46 references.) (Author/AEF)

Libraries should be active participants in knowledge production, and should develop classificatory structures that support the needs of a diverse information ecology consisting of a complex web of interacting agents, users, and technologies. Within such an information ecology, a classificatory structure cannot follow a one-size-fits-all paradigm,…

Focuses on the selection and decision-making aspects of the Edelmen model of collection development. Reviews challenges facing library/information studies education and the place of collection development within that context. Considers implications for the library/information center of the rise of a new class of resources. Suggests that a more…