In this rapidly technologising age translation practice has been undergoing formidable changes with the implication that there is a need to expand the disciplinary scope of translation studies. Taking the case of game localisation this article problematises the role of translation as intercultural communication by focusing on cultural elements of…

This paper draws on the KINSA project (The Communicative Situation of Immigrants at Swedish Workplaces), which aimed to identify communicative factors that have a positive impact on the integration of second language speakers in the workplace and in their immediate work team. The focus here is on humour and swearing as strategies for doing…

Malaysia is a multiracial country with a diverse range of religions, leading to a broad range of religious festivals throughout the year. In recent years, corporate giants such as Petronas, Telekom Malaysia (TM), Tenaga and Astro have taken to airing television commercials (TVCs) that contain a local touch when greeting their customers. Perhaps…

This paper examines how two American presidential candidates, Barack Obama and Hillary Clinton, make use of a VIDEO EXCHANGE IS CONVERSATION metaphor on YouTube, a channel of communication that allows the exchange of video clips on the Internet. It is argued that the politicians exploit the metaphor for its connotations of creating involvement and…