Communication is a complex phenomenon. How people interpret information to make decisions relies on an infinite amount of data that is different for every individual based on experience, education, socioeconomics, and belief systems. The complexity is compounded with subjects such as vaccinations, when patients must make decisions that impact…

Clinical conversations between health professionals and parents can be frustrating for both parties when the topic is childhood immunization. Parents bring to the table personal models of decision making and experiences of risk that may differ from those of their health care providers. They may also feel confused by an explosion of information…