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Stefanie Beninger; Alex Reppel; Julie Stanton; Forrest Watson – Journal of Marketing Education, 2025
The emergence of generative AI (GenAI) has illustrated that higher education needs to adapt to the technology. Its speed of evolution requires that we adequately prepare students for an ever-changing landscape. Toward achieving that aim, we draw on the concept of interpretive flexibility, where the interpretations, uses, and outcomes of a new…
Descriptors: Business Education, Marketing, Artificial Intelligence, Computer Software
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Ellis, Rod – Language Teaching Research, 2019
Task-based language teaching (TBLT) and task-supported language teaching (TSLT) are often seen as incompatible as they draw on different theories of language learning and language teaching. The position adopted in this article, however, is that both approaches are needed especially in instructional contexts where 'pure' task-based teaching may be…
Descriptors: Task Analysis, Second Language Learning, Second Language Instruction, Language Fluency
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Friesem, Yonty – Journalism and Mass Communication Educator, 2019
The post-truth era has challenged traditional ways of teaching journalism and media literacy. Media literacy education can offer a useful lens for teaching students to be more critical. This pedagogy article describes a semester-long undergraduate course designed to deconstruct information disorder in the post-truth era by looking at economics,…
Descriptors: Ethics, Journalism Education, Media Literacy, Teaching Methods
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Porter, Stephen R.; Rumann, Corey; Pontius, Jason – New Directions for Institutional Research, 2011
Survey data are widely used in higher education for purposes such as assessment and strategic planning. One of the most common ways of using surveys has been to assess student learning outcomes by means of proxy questions on a survey, assuming that students who engage in specific behaviors (called engagement) have learned more during college than…
Descriptors: Institutional Research, Student Surveys, Outcomes of Education, Academic Achievement